Logo of the University of Akureyri
The logo is designed by Atli Hilmarsson. “The logo refers to infrastructure and intellectual ability. It conveys daring and courage. It refers to local conditions. It is free of affectation and is supremely simple and direct in use.”
The logo reflects the clear-cut lines in the buildings of the University and the work of art Íslandsklukkan. Thus, it is at the same time strong and progressive. One can easily read the initials of the University, HA, in the logo, or even UA. Those with a vivid imagination can see a man and woman in the logo which brings to mind gender equality. The logo consists of well-known signs from the physical sciences and the font is of a humanist kind. Thus, it refers to education and is at the same time international.
UNAK’s logo on a transparent background
UNAK’s logo in pdf format
Design standard
The horizontal logo should preferably be used in red with no frame.
The horizontal logo only appears in red, black and white and should be used in all published material - printed, digital form, stationery, brochures, posters inside and outside, signage, etc.
Exception: When using the logo outdoors or if it is necessary to clearly distinguish it from other graphics, a negative logo on a red or black frame can be used.
Breathing space and room
The logo has to always be able to breathe, to have blank space that distinguishes it from other material and protects it from being disturbed by visual stimuli. No graphic material or lettering may be within the boundaries described here.
The fundamental rule should be to always include as much space around the logo as is possible.
What is allowed and not allowed
Thus far, it has been described how to use the logo, both graphics and lettering. Here are examples of use which is banned, what is not allowed.
- Don’t place the coloured logo on a black or coloured background
- Don’t place the logo on complex background images
- Don’t change the colour of the logo
- Don’t change proportions or other characteristics of the logo and don’t separate its graphics and lettering
- Don’t turn or disrupt/warp/transform the logo
- Don’t use effects such as shadows, embossing or other such effects
Colours
The main colours are red, white, grey and black.
White is an inseparable part of the logo and this should be kept in mind in the design of all material, or ample white space should be reserved for the logo.
It is always better to provide Pantone colour values for better printing quality.
Main colours
Red
- CMYK for coated paper: C0 M100 Y100 K20
- PANTONE Coated: 1797 C
- RGB: R196 G22 B28
- HEX: #c4141c
Grey
- CMYK: C30 M30 Y30 K60
- PANTONE: 432 U/C
- RGB: R91 G88 B85
Black
- CMYK: C0 M0 Y0 K100
- PANTONE: Black C
- RGB: R25 G25 B25
White
- CMYK: C0 M0 Y0 K0
- PANTONE: -
- RGB: R255 G255 B255
Colours of Schools
School of Health, Business and Natural Sciences: Blue
- CMYK: C90 M50 Y10 K0
- PANTONE: 7461 C
- RGB: R0 G116 B174
School of Humanities and Social Sciences: Orange
- CMYK: C0 M65 Y100 K0
- PANTONE: 1665 U/C
- RGB: R212 G114 B23
Lettering
Taz is our standardised font, which we use in all our material. Contact Marketing and Public Relations to request the font.
If it is not possible to use the Taz font, for example, in e-mail messages, we recommend using built-in fonts, such as Arial Narrow, Regular and Bold instead.